About Us

Changing how we see our beauty

Women and girls of color are underrepresented and undervalued in the beauty industry. Black women today are subjected to incessant messages about European ideals of beauty through family, peers, partners, the media, and larger society.  We challenge women to define their own beauty standards, we help them achieve their beauty goals and then we encourage them to boldly walk in the definitions of beauty they define.

Changing how we see our skin and hair

Societies standards of skin and hair exclude many black women, so these are the areas we focus on.  Beautiful Me skin products are elegant and effective and are coupled with beautiful messages that encourage women along their journey toward a more positive image of their skin.  Ms Beautiful Me Salon and Spa is our brick and mortar location that allows us to expand our skin and hair care products and services and allows us to gain valuable first-hand feedback from our customers.

Changing how we see ourselves

How we think about ourselves affects how we feel about ourselves and how we interact with others and the world around us. A positive self-image can boost our physical, mental, social, emotional, and spiritual well-being. While Beautiful Me promotes an elegant expression of self-appreciation and self-love through our products, Ms Beautiful Me Salon and Spa promotes a bold persona and confident attitude through our services.

Our Founder

Our story began in 2008 when Cynthia Fedrick began mixing butters and balms in her kitchen to cure her daughter’s eczema. Once successful with her daughter, she grew her clientele beyond just her friends and family.  Cynthia noticed that her clients began to feel beautiful in their skin and that feeling began to manifest both on the inside and outside.  Cynthia then expanded her products to include body oils, body scrubs, soaps and clothing, and grew her messages and services into a dual-company platform to help African American women embrace themselves and their beauty.